Establishing an International Supply Network

Founded on the premise of bringing to market a diverse portfolio of the top wine regions and wines under one brand, this medium-sized wine business required strong international winemaking partnerships to make their wine offering truly global.  Critical to their success was the quick establishment of an international network of like-minded supply partners that could dependably and sustainably deliver wines of a particular wine style, quality and cost.

An Azur Associate working with the client’s owner and chief winemaker firstly developed and presented a target list of international wineries that could deliver the company’s aspirations.  He then teamed with the client to select the right partners, put in place supply agreements and oversee production to a finished product.

Now with an established network of international winemaking partners, the client is able to offer quality wines from around the world.