Azur Associates was founded with the vision to bring comprehensive advisory services to all the types of brands and companies we love building. We are a team with deep operational experience across the finest beverage companies in the world. 

We exist with a single purpose: to be your most trusted advisor in the fine beverage industry and beyond. 

Whether you are considering getting into the fine beverage space, thinking about how to pivot or grow your existing business, or looking to create a mindful succession plan. We are here to help!

• Strategic and long-range planning

• Operational and financial modeling

• Market and business intelligence

• Fractional CFO services

• Pre- or post-acquisition assessment and due diligence

• Buy- and sell-side advisory

• Wholesale and DTC optimization

• Market, channel and account-based analysis

• Portfolio and pricing strategy development

Pat DeLong

FOUNDER & managing partner

Ed LeMay

PRINCIPAL, go TO MARKET