Wholesale Route To Market: Vermont Information Processing (VIP) Rolls Out Updated Reporting System
Recently, Wine Business Monthly highlighted new reporting for VIP to assist beverage alcohol companies with more timely and transparent data in the marketplace.
Ed LeMay, Principal of Route To Market for Azur Associates, is an industry subject matter expert in wholesale route to market and VIP’s capabilities. Ed was highlighted in the article as follows:
LeMay described what VIP is now offering via its SRS system as “astonishing” in terms of both the daily reporting down and account-level detail. “These days growth is not easy for a lot of wine companies, so speed and accuracy are paramount,” he said.
Read the full article here.