Sip Source Current Trends
This presentation was given by Dale Stratton at The Wine & Spirits Daily Summit which is attended by top supplier, distributor and retailer executives in the U.S. wine and spirits industry, in addition to craft distillers, financial analysts, advertising executives and more. The Summit takes place every year alternating between Palm Beach, FL and San Diego, CA.
SipSource is a project sponsored and managed by the Wine and Spirits Wholesalers of America and is the only source for aggregated distributor depletion data with unrivaled channel and category segmentation built from the individual store and item-level. It features rolling 12 month trends and shares and is updated quarterly. The end goal of SipSource is to provide timely, trusted, and transparent information to enable better decision making in the wine and spirits industry.