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SUCCESS STORIES

 

Azur Associates’ background in the fine beverage space spans a wide variety of disciplines. Below are just a few examples of success in our key practice areas.

 

 
 

Luxury Napa Valley Winery Expands Estate Holdings

Owners often reach out for input regarding strategic alternatives for their assets. In this case, the owner was diversified across a number of complimentary businesses outside of the wine business. In addition to vineyards and wine brands, holdings include cattle ranches, organic vegetable farms, restaurant operations, retail, and hospitality. After several years of considering ways to optimize strategic assets, the decision was made to put more focus on certain vineyard holdings and create the opportunity for capital allocation to other diverse operations of the business. This resulted in the marketing of a top-quality vineyard in one of Napa’s most prestigious appellations.

The market for Napa Valley vineyards with this type of quality, located in premium appellations, continues to be robust. Our approach was to narrow the search for a best-in-class steward dedicated to world-class quality. Buyers approached in the process were some of the most prestigious luxury-minded wine companies in the world. Potential new owners included companies from Europe, Asia, and California, resulting in multiple high value offers for the seller to consider.

Azur was pleased to serve as exclusive strategic advisor on this project, working with all key parties on both the seller and buyer teams to bring the transaction to a successful close.

The outcome of this transaction was a significant add to existing estate vineyards for a leading Napa Valley luxury winery, which is owned by a leading global luxury goods company. The buyer achieved their goal of diversifying their Napa estate vineyard holdings and adding more acres from the Rutherford appellation, helping to elevate their existing high-quality reputation. The seller was pleased with the outcome of the transaction, as it achieved their strategic goals allowing for further focus within the wine industry and strategic allocation of capital to other parts of their diverse business.

M&APatrick DeLong