Azur Associates
shutterstock_1316148788.jpg

Azur.I: Azur Intelligence

 

At Azur Associates, one of our key goals is to provide our clients with the up-to-date, insightful information and analyses they need to make the best decisions for their business.  We have two seasoned team members dedicated solely to this task.  While, of course, we can’t release full studies that are confidential to our clients, we enjoy sharing some highlights as well as perspectives on more public situations in the industry.  This is Azur.I: Azur Intelligence.

 
 
 
 

Great Visual from Gomberg Presentation

This visual from Jon Moramarco in his Gomberg Presentation yesterday really stood out.

It's a good a reminder of the rapidly accelerating changing consumer habits and the need to meet them there.

These examples of brand innovation from Budweiser, Jose Cuervo and Duckhorn (Beer, Spirits and Wine) all emphasize the "Blurring of Categories" trend.

Azur Associates continues to be impressed with the innovators we consult with. They are skating where the puck is headed.

Patrick DeLong